VISITSCOTLAND HOMECOMING SCOTLAND
Create a high quality programme of the VisitScotland Homecoming Scotland events which recipients would keep, refer to and inspire them to book a visit to Scotland online.
• Promote the range, breadth and interest of Homecoming Scotland as an entity
• Promote the individual events
• Promote the Homecoming Scotland web site
The Target Audience
• Those who have never visited Scotland before and for whom Homecoming Scotland provides the ideal excuse
• Regular visitors to come back again and / or stay longer and spend more