EVENTS

Magazines provide memorable, regular two-dimensional experiences of each market in which we are active. Events offer that invaluable third dimension – the opportunity to sample the products and meet the people who make them. We produce the highest quality consumer and trade events throughout the world.

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WHISKY LIVE

01st January 2021
Whisky Live is the world’s premier whisky tasting show, as well as being an international celebration of whisk(e)y from around the world. Launched in 2000, Whisky Live has grown to become the ultimate celebration of this fine spirit, and now takes place in more than 28 cities throughout the world.

Whisky Live is brought to you by the team behind international whisky title, Whisky Magazine. The event is set in the stunning grounds of the Honourable Artillery Company in London, a beautiful 18th century mansion house in Central London, and features in-depth masterclasses, live entertainment and great food, as well as the chance to sample some of the very best whiskies from around the world.

Due to the lockdown measures imposed this year, Whisky Live adapted and became Whisky Live At Home, the very first instalment of a new breed of whisky tasting experience. The event saw Full Dram ticket holders receive a two tasting packs through the post, consisting of 29 x 30ml whisky samples from all over the globe, as well as a Glencairn Crystal Studios Copita tasting glass in Whisky Live At Home livery, a can of Larkfire water for whisky, a pack of Stockan's oatcakes, and a veritable library of reading material, including Whisky Magazine, American Whiskey Magazine, Gin Magazine, and our 132-page coffee-table publication Scotch Whisky.

On offer were Wee Dram, Full Dram, VIP, and Masterclass tickets, each offering a variety of drams certain to satisfy even the most discerning of whisky lovers. The tasting packs were also accompanied by the launch of Whisky Live TV, an exclusive new video channel released on Vimeo. This offered ticket holders exclusive access to masterclass videos and interviews with whisky experts from each of the brands featured in the tasting packs.

Producers from four corners of the globe gathered to showcase their rare, unique and hard to find whiskies, as well as some of the more mainstream brands you would expect to find in specialist whisky retailers.

Regardless of what form it may take in 2021, be it in-person or 'At Home', it is certain that Whisky Live remains the premier tasting event for fans of this popular spirit.

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