INTRODUCTION

EDITORIAL FEATURES & PUBLISHING DATES

KEY FACTS & STATISTICS

PROMOTIONAL OPPORTUNITIES & RATES

DIGITAL OPPORTUNITIES & RATES

CONTACT

DIGITAL OPPORTUNITIES & RATES

whiskymag.com

The world’s most popular whisky information site

About

Launched in 2001, whiskymag.com is the associated website to Whisky Magazine – the world’s leading whisky publication. whiskymag.com is the number one online destination for whisky lovers around the globe, attracting thousands of unique visitors every month.

whiskymag.com combines the world’s largest online whisky database (featuring every whisky tasted by Whisky Magazine in the last 20 years) with information and features on subjects ranging from the history of whisky to the best places to enjoy it. By providing a highly valued service to the whisky consumer, from the novice to the connoisseur, Whiskymag.com offers highly effective marketing opportunities for whisky producers, bottlers, distributors and retailers. Every year it receives more than 1million visits from whisky fans seeking to be inspired, informed and educated, making whiskymag.com the perfect platform from which to launch new products, build a brand and sell direct to customers al around the world.

Key Facts

• whiskymag.com target your consumers contextually to help new consumers discover your brands.
• whiskymag.com also targets your consumer geographically by area / location including by countries, cities and towns across the world.
• Our digital marketing campaigns work in harmony with your current advertising making sure your audience is aware of your brand so they are far more likely to click your ad when it appears alongside competitors in search results.
• Up to 70% of time spent online is outside of Search and Social Media, so to ensure your business stays front of mind Display is essential.
• Digital marketing is available in many forms, from banners and mastheads, to engaging rich media formats with embedded video.
• Your digital campaign will also include re-targeting, span apps, websites, mobile and desktop plus we can arrange dropped basket components if required
• Our team at Whiskymag.com will select the right formats and targeting to meet your objectives.
• Finally, we’ll ensure your advertising is always seen in a brand safe environment REACHING a minimum 200,000 people every month with full monthly reporting.

Audience

• Average 40 years old, with 77% of visitors between 25-54 years
• 83% male / 17% female visitors
• Enjoys whisky more than twice per week
• Buy themselves more than 11 bottles of whisky per year
• Spends, on average, £65 on each bottle of whisky they buy

Geographical Breakdown

• North America - 42.2% (United States - 35.9% / Canada - 6.3%)
• Europe - 39.7% (UK - 19%, Non UK - 20.7%, mainly Germany, Netherlands, France, Sweden and Belgium)
• Asia - 9.8% (Mainly Japan and Hong Kong)
• Australasia - 4.7%
• Rest of World - 3.6%

Social Media Posts

More than 50% of the UK public regularly use social media and we recognise the importance of being active on the right social media channels connecting your brand with your consumers.

We will design, write and target your brand message on www.whiskymag.com and via our facebook, twitter and Instagram channels.

POA

Additionally, we would recommend you sponsor each post for maximum exposure, and therefore we would require your target demographic and any additional budget you would like to put forward to sponsor the post.