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The world’s most popular whisky information site


Launched in 2001, is the associated website to Whisky Magazine – the world’s leading whisky publication. is the number one online destination for whisky lovers around the globe, attracting thousands of unique visitors every month. combines the world’s largest online whisky database (featuring every whisky tasted by Whisky Magazine in the last 20 years) with information and features on subjects ranging from the history of whisky to the best places to enjoy it. By providing a highly valued service to the whisky consumer, from the novice to the connoisseur, offers highly effective marketing opportunities for whisky producers, bottlers, distributors and retailers. Every year it receives more than 1million visits from whisky fans seeking to be inspired, informed and educated, making the perfect platform from which to launch new products, build a brand and sell direct to customers al around the world.

Key Facts

  • target your consumers contextually to help new consumers discover your brands.
  • also targets your consumer geographically by area / location including by countries, cities and towns across the world.
  • Our digital marketing campaigns work in harmony with your current advertising making sure your audience is aware of your brand so they are far more likely to click your ad when it appears alongside competitors in search results.
  • Up to 70% of time spent online is outside of Search and Social Media, so to ensure your business stays front of mind Display is essential.
  • Digital marketing is available in many forms, from banners and mastheads, to engaging rich media formats with embedded video.
  • Your digital campaign will also include re-targeting, span apps, websites, mobile and desktop plus we can arrange dropped basket components if required
  • Our team at will select the right formats and targeting to meet your objectives.
  • Finally, we’ll ensure your advertising is always seen in a brand safe environment REACHING a minimum 200,000 people every month with full monthly reporting.


  • Average 40 years old, with 77% of visitors between 25-54 years
  • 83% male / 17% female visitors
  • Enjoys whisky more than twice per week
  • Buy themselves more than 11 bottles of whisky per year
  • Spends, on average, £65 on each bottle of whisky they buy

    Geographical Breakdown
  • North America - 42.2% (United States - 35.9% / Canada - 6.3%)
  • Europe - 39.7% (UK - 19%, Non UK - 20.7%, mainly Germany, Netherlands, France, Sweden and Belgium)
  • Asia - 9.8% (Mainly Japan and Hong Kong)
  • Australasia - 4.7%
  • Rest of World - 3.6%

Digital Direct Opportunities

DIGITAL DIRECT reaches our audience on plus a minimum of:

200,000 consumers per calendar month
UK: £3,000 + VAT
USA: $4,200

300,000 consumers per calendar month
UK: £3,950 + VAT
USA: $5,135

500,000 consumers per calendar month
UK: £5,450 + VAT
USA: $7,085

All consumers are targeted Geographically and Contextually for maximum impact and response with full reporting.

Technical Requirements

Advert sizes for, plus a range of Desk top Ad and Mobile Ad formats will be advised and requested.

970 x 250px

MPU - Middle page unit
300 x 250px

728 x 90px

Half page
300 x 600px

Wide skyscraper
160 x 600px

120 x 600px

Mobile banner
320 x 50px

  • Please supply web-ready artwork along with the URL destination information.
  • Please supply all artwork as JPG, PNG or GIF
  • Please keep all file sizes under 500kb


Social Media Posts

More than 50% of the UK public regularly use social media and we recognise the importance of being active on the right social media channels connecting your brand with your consumers.

We will design, write and target your brand message on and via our facebook, twitter and Instagram channels.



Additionally, we would recommend you sponsor each post for maximum exposure, and therefore we would require your target demographic and any additional budget you would like to put forward to sponsor the post.


+44 (0) 1603 633 808

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