KEY FACTS & STATISTICS
8 Editions per year
32% delivered direct to subscribers; home addresses
GLOBAL DISTRIBUTION
40% UK & Europe, 52% US and Canada, 8% Rest of World
Regular social media posts to our followers on:
@WhiskyMagazine - 54,700 followers
www.whiskymag.com
Receives 115,000 unique users per month (25,000 regular users / 90000 'new' users).
A GDPR-compliant emailing list for over 10000 whisky lovers.
AUDIENCE
- Combined audience of over 274,000
- Average reader age of 40 with 75% between ages 35-65 years
- 80% drink whisky more than twice a week
- 64% buy themselves more than 11 bottles of whisky each year
- Average spend of £65 per bottle for their regular dram
READERSHIP SURVEY RESULTS