"HOME OF WHISKY" WELCOMES HIGH RANKING CHINESE DELEGATION
03rd April 2023
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As China welcomes unparalleled investment in whisky production, a high level delegation from the Chinese Alcoholic Drinks Association (CADA) arrived in Scotland last week to understand more about the Scotch Whisky industry including meeting with the Scotch Whisky Association and Scotch Whisky Research Institute.
The CADA delegation met with Mark Kent, CEO of the Scotch Whisky Association to continue discussions about China’s regulatory framework and standardisation of whisky production. CADA is keen to cooperate in various industry fields including education and vocational training for the industry as well as for consumers. These discussions are considered important as CADA gears up for what many industry experts predict will see an exponential increase in China’s Whisky production over the next ten years and beyond.
Ms. Yuan Yue, Secretary-General of CADA’s Whisky Committee and Beer branch who led the delegation spoke of the importance of ?CADA’s cooperation with SWA….. ?“our engagement with the Scotch Whisky Association is a significant first step in broader international cooperation for the growing Chinese whisky industry. We have many common priorities. As China moves forward in setting the legal definitions and industry standards for whisky production; our cooperation will help to protect the integrity of Scotch and Chinese whisky which means a “win win” outcome for both countries. This will support the development of whisky produced in China, improve the international competitiveness of Chinese whisky and help in providing a level playing field for fair and open competition.”
During their whistle stop visit to Scotland the delegation visited the Johnnie Walker experience in Edinburgh and the Scotch Whisky Research Institute (see photo) as well as Diageo’s Glenkinchie distillery.
Mr. Richard Lu, representative of CADA in the UK added “ as well as exchanging information about the regulatory framework and certification of whisky in China, CADA is keen to cooperate with Scotch Whisky distilleries to promote the trade of spirits between China and the UK. We are also developing technical and cultural exchanges between international spirits including BAIJIU in order to promote safe drinking, the application of sustainability and reduction in carbon footprint aimed at the healthy and orderly development of the industry”.
Welcoming the delegation’s arrival in Edinburgh, Scotch Whisky Association CEO Mark Kent commented “It is a great honour to welcome CADA to Scotland and we are pleased to have opportunities to explain more about the importance of strong production led standards for the global whisky sector through our meetings with CADA and SWRI. China is a key market for Scotch whisky worth £232 million in 2022 making it our 6th largest export market. We therefore look forward to continuing to engage with CADA on supporting a regulatory environment which promotes responsible consumption and sustainability across our supply chain, protects consumers and drives economic growth for our industries.”Additional information for editors