CLIENT SERVICES

The Brief

To create the ideal tasting companion with invaluable information in a stunning, must-keep guide.

The Content

• 16 pages on how to taste, sensory evaluation, nine steps to a tasting note and the tasting template
• 138 pages for personal tastings
• Hardback with elasticated closure and ribbon marker

The Brief

Print, package and distribute completed copies of this spectacular 1,056 page, full colour, landscape book.

The Strategy

Express in a book the finest quality of international photography taken by photographer Rankin to reflect one of the finest whiskies in the world.

The Target Audience

Customers of The Macallan and buyers of world class photography.